Positionning Google Play and APP Store - ASO - Flat101

Web Traffic Positionning Google Play and APP Store - ASO

Every application needs an ASO strategy that covers the following parts: to position itself at the top of the rankings, to increase its number of installs and to generate engagement with its target audience.

There are more than 3 million APPs on the major marketplaces.

App Store Optimization is the continuous process of improving app shop rankings and the ability to detect areas of improvement within an app.

Getting a specific app to the top of mind of users is one of the biggest issues facing our clients today.

So using a solid strategy focused on App Store Optimisation will boost an APP to increase its search rankings and therefore become the biggest discovery channel available to our target.

Increasing the number of downloads is not our only goal.

We cannot deny the fact that users prefer apps that appear in the top positions of the APP Stores. Optimising an APP on Google Play and App Store helps to increase our credibility and as we improve our keyword rankings, we will experience a noticeable improvement in all other business KPIs. At the same time, Flat 101 also includes online advertising campaigns in every ASO strategy, to encourage downloads and boost Awareness, and a good CRO optimisation of our digital product to improve the efficiency of our APP and encourage engagement.

Optimisations focused on ASO are always profitable to implement in order to obtain a higher volume of traffic. When this traffic increases, installs will increase organically, as the two concepts do not coexist separately. This growth in visibility (taking into account the good performance of the app) will lead to other additional benefits such as a higher number of unique users who are using our app on a recurring basis on their mobiles.

As we know, apps are a key part of the digital market. The use of apps in people’s daily lives is not a novelty, we need apps for practically everything, since 95% of the time we are using a smartphone, APPs are the protagonists.

At Flat 101 we work hand in hand with other internal teams to optimise an APP efficiently. Departments such as technology, analytics, traffic acquisition, UX/UI and CRO come into play to make an app perform efficiently in all its facets.



Business-focused understanding and immersion


Analysis of users' search motivations in the defined platforms and markets.


Benchmarking of direct and indirect competitors


On-metadata analysis on Google Play and App Store


Off-metadata analysis: Installs, ratings and reviews, backlinks and engagement


Technical optimisation and Android Vitals


App Indexing and omnichannel traffic acquisition strategies


CRO/UX improvement proposals, always focusing on testing


Putting into production


Measurement, monitoring and definition of new improvement proposals.


Customer opinions

If you need development specialists to develop or improve your digital business, we can help you.

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