UX Conceptualization: we turn ideas into usable realities

UX Conceptualisation

From the abstract to the concrete: to create a digital product is to understand the objectives of your client to transform them into a tangible reality

De la idea al producto

Through the process of conceptualization we connect the ideas that our client has with a final concept that responds to their concerns.

Just as we see that products change around us, it is important to adapt them to the needs of the public in order to create high levels of satisfaction and emotion in our users.

With our extensive experience in the digital field in Flat 101 we work with all phases of a conceptualization project. We have expert professionals in the different stages who execute closely with our clients to be able to offer solutions adapted to their objectives and needs and who maintain a global approach to the project from start to finish.


A global and multidisciplinary approach allows us to maintain a continuous control throughout the process.

From the beginning, the aim is to understand the client and jointly define the objectives that he wants his digital product to fulfill. With this we will work on specific requirements and functionalities to achieve the defined goals.

From the UX team we work to determine the interactions and the structure that the product must have to respond to the requirements. After that, the design teams translate the information architecture into wireframes and prototypes that we validate through user testing. With the improvements our designers propose a visual product ready to be implemented.

The conceptualization projects allow to build the appropriate solution for a specific task.

Building digital products is easy, the challenge is to build the product that solves a customer’s problems



Strategic work: Define the objectives of the site and understand the needs of the user


Prototyping: Interface design and validation, navigation design and information prioritization


Visual definition: Design of visual elements


The conceptualization projects adapt to the needs of each client, allowing him to build the functionalities he needs to achieve the objectives set.

  • Companies with well-established digital products that are not fulfilling their objectives and want to renew them
  • Startups that need help aligning their digital product with their goals and start-up


Customer opinions

If you need development specialists to develop or improve your digital business, we can help you.

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