UX Research, understand context, behavior and motivation.
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UX Research

We help you validate hypotheses about your products by understanding the context and the people involved

MAKE THE MOST OF YOUR SURROUNDINGS

Each project provides a context and particularities in which to work.

When working for our clients we think that it is essential to understand not only the users, clients, and technical challenges, but also the context and elements that surround them.

At Flat 101 we devote some time of every project to analyze, identify and learn from all these patterns of data. Our ability to synthesize allows us to go further and propose solutions that will differentiate you from your competitors or to anticipate what users demand.

TYING UP LOOSE ENDS

You have to filter the noise, to find connections that go beyond the obvious.

An investigation it’s not only about carrying out a series of tests. We must understand all the behaviors and the motivations behind them. For this, we enrich the process with our digital experience areas and our UX research tools:

  • User interviews
  • Mystery shopping and field studies
  • Focus group
  • Card sorting
  • Benchmarking
  • People
  • Eyetracking
  • Customer Journeys
  • Neuromarketing

The answers you get are as good as the questions you are able to ask, at Flat 101 we go further in each of the questions we ask

HOW WE WORK?

1

Immersion and understanding of the project

2

Definition of KPI's

3

Definition of the most appropriate research technique

4

Realization of the investigations

5

Mapping of results and extraction of information

6

Transformation of results into quality information

WHO IS THIS SERVICE INTENDED FOR?

Any company can benefit from a strategic approach to the context in which it carries out its activity.

  • Areas of opportunity in which to open new markets
  • Possibilities for improvement in the context in which it develops
  • Have a profile of the clients to whom your services may be interested
  • Define opportunities in the channels of customer relationships
  • Draw a map of your direct competitors and relationships

TECHNOLOGY THAT WE USED

Customer opinions

If you need development specialists to develop or improve your digital business, we can help you.

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