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The key to proper digital business management
It is not just about having data about the digital channel performance. That is only the first stage.
The true challenge of web / digital analytics is to convert this data into valuable and actionable information in a useful tool that will help you to decide and correctly manage a digital business.
An incorrect data or misinterpretations ot it will lead to some erroneous decisions that may condemn the future of the project. Therefore, having a well planned and structured web / digital analytics framework is key.