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ES / EN

Digital Strategy


With a good strategy, not even the best marketing actions are going to achieve optimal results.


A company’s digital strategy is what’s going to define the direction of the online marketing efforts’ execution.

Getting to know the client segments that we wish to acquire and adequately structure the messages we send them in each moment, choosing the best way to do so, is crucial to achieving the desired results.

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Digital marketing based on a client focused strategy is one of the key points for achieving profitable and efficient campaigns.

We need to define our digital strategy starting on our business goals: sales, branding, leads, etc.  From this point, we translate this goals into smaller and measurable hits: traffic, conversion rate, etc.


In order to properly propose the digital strategy of a company one must keep in mind the business models as well as the purchasing cycle of your customers.

The most important elements reviewed in this type of project are:
  • Business model of the company
  • Purchasing cycle of the targeted customers
  • Structure and performance of the communications campaigns
  • Quantitative Analytics
  • Qualitative Analytics
  • Usability (UX) and web conversion (CRO)
Defining the digital strategy of a company requires analysing and planning appropriately: business model, purchasing cycle, communications campaigns, qualitative analytics, quantitative analytics, usability, web conversion, etc.

Who is this service intended for?

  • Companies that are in full digital transformation and want to optimise the connection between actions they undertake both offline and online.
  • Companies of any size and in any sector that want to guarantee a return on their marketing investment.
  • E-commerce offerings that need their financial results improved.
  • Businesses based on innovative digital business models and that initially unknown by their target audience.

If you think we can help you, contact us

Services


All of the services
If you need development specialists to develop or improve your digital business, we can help you.