(+34) 91 635 52 47 | info@flat101.com
ES / EN | (+34) 91 635 52 47 | info@flat101.com

Conversion Rate Optimization (CRO)

We'll help you improve your website or app's commercial results through improving the conversion rate of your digital business.

No digital business is viable if it can’t become efficient and maintain an appropriate conversion rate.

Simultaneously and comprehensively working in various interrelated disciplines (neuromarketing, traffic management, design, UX, usability, analysis and improvement of conversion funnels) we can improve your digital business’s commercial performance.

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Today it’s common and easy for any company to have a website or an app that lets them have an additional sales channel or business model that’s 100% digital: an e-commerce site, a platform for getting leads, a subscription model, etc. However, what’s really difficult to get is a good commercial efficiency for the project, to make it work, make it convert, have it generate customers, sales or the goal set out as the objective of the digital business model.  Conversion is the key to being able to have a profitable and sustainable digital business model.

Our web optimization program (CRO) is designed to help improve conversion rate and commercial effectiveness of any digital business model through the study and application of our own methodology which translates into improved conversion rate and, above all, more commercial effectiveness.


How does the web optimisation and conversion improvement program work?
methodology cro
The project, generally, is structured on these points:
  • Immersion in the client's digital business model.
  • Qualitative analytics implementation.
  • Study of the quantitative analytics available for the website / app (Google Analytics, Adobe Analytics, Webtrekk, etc.)
  • Detailed analysis of the website or app to identify the main areas of inefficiency.
  • Analysis of the competition.
  • Detailed improvement study, proposing recommendations to be implemented in a prioritised fashion.
  • Design of action roadmap to be implemented.
  • Design and execution of the actions, which will range from the technical area (resolving problems stemming from development and management of hosting) to planning campaigns and designing information.
  • Monitoring the actions performed and their performance.
  • Periodic revision of status with client and cycle of continuous improvement.
Through comprehensive work approach combining a number of closely related disciplines (digital analytics, UX, front end, SEO, development) to achieve the web conversion that can produce improvement at the business level. It must be continuously worked on, since a digital project is in a state of constant change.

Who is this service intended for?

  • E-commerce businesses that need to improve their web conversion or financial results.
  • Digital business models for content, that seek to hold on to users and promote browsing of their sites.
  • Digital business models based on online contracting, such as budget requests or contracting a service, where the customer has to complete a digital process where the amount of success depends on the the amount completed.

If you think we can help you, contact us


All of the services
If you need development specialists to develop or improve your digital business, we can help you.