Conversion Rate Optimization (CRO) - Web Optimisation Program

Conversion Rate Optimization (CRO)

We help you to improve the performance of your digital business through our own methodology

The key is conversion

What is Conversion Rate Optimization (CRO)?

Companies focused on continuous improvement achieve business goals more efficiently.

The goal of a CRO project is to optimize a digital product or service to deliver the best possible performance.

CRO (Conversion Rate Optimization) was born as a discipline based on the detection of inefficiencies and validation of hypotheses following a scientific method.

Better comercial eficency

What is our methodology?

In Flat 101 we offer you our own optimization framework, validated in more than 200 projects.

The analysis of user behavior and the correct interpretation of the data, allow us to detect inefficiencies and opportunities for progress.

The improvement of your business KPIs is the result of carrying out a good optimization strategy.

A methodology that allows us to work in an organized way while being efficient in time and resources.



Understanding of the technological architecture, data ecosystem and business model.


Definition of monitoring KPIs and measurement plan


Data-driven inefficiency detection: digital analytics and research


Conceptualization of experiments and customizations


Monitoring, analysis and reporting


Beyond interface improvement, we help you to evolve your business Monitoring, analysis and reporting

  • Part of the success of many of our clients lies in knowing how to apply a more strategic approach to their optimization project. Knowing how to evolve towards Business eXperience Optimization (BXO).
  • We help you align your customer's interest with the business needs 100% in a continuous testing and experimentation format.


Customer opinions

If you need development specialists to develop or improve your digital business, we can help you.

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