steps to follow
Immersion on how the NGO works and its functioning at an organizational level
Qualitative analysis on the web page.
Review of the information architecture and content restructuring.
Prototyping and final design of the pages focused on optimizing the leads acquisition.
Implementation of analytical methods to check the effectiveness of new designs
Amnesty International is an NGO made up of more than 7 million people. But to support a just cause they are never enough. The improvement of the information architecture and the optimization of the process of leads acquisition are the main objectives of this kind of website.