ECOALF - Flat101

Project definition

Análisis y definición

Ecoalf is an ecommerce with physical headquarters in Madrid, which got in touch with Flat 101 to carry out ongoing improvement actions and conversion rate optimization for its digital business.

At Ecoalf, ecological awareness and recycling join commercial fashion. That feature must endure throughout the process of digital improvement.

Its main objective was to continue investing heavily in sophisticated recycling processes to create a truly sustainable fashion company.

steps to follow


Immersion in the client's digital business model


Implementation and study of qualitative analytics on the website


Comprehensive analysis of the website to pinpoint the main points of inefficiency


Detailed study of improvement, proposing recommendations to be implemented following a priority matrix


Monitoring and reporting of the actions taken and their performance


Implementation of recommendations in different areas, from design and development to PPC campaigns on Google Adwords

At Flat 101 we develop each project from a 360º perspective. Each and every department is necessary along the different stages of any project.

The Result



An e-commerce supposes, per se, a great deal of complexity within a web architecture and a huge number of pages.

To optimize the SEO of an electronic commerce with such a number of web pages is a task that undoubtedly has some results that dissipates any doubt of the importance of working on web positioning.

Mobile design


We make sure that the user is aware of exclusivity and ideals of a lifestyle that Ecoalf proposes in all of its projects and its fashion.

If you need development specialists to develop or improve your digital business, we can help you.

  • Los datos que nos faciliten el usuario a través este formulario se incorporarán a tratamientos cuyo responsable es FLAT 101 S.L. con CIF B99393613 y domicilio social en Avda. Maria Zambrano, nº 31, Edif. WTCZ, Torre Oeste, 12D, 50018 de Zaragoza. Puede contactar llamando al 976419856 o a través del correo electrónico La finalidad de recogida de datos en este formulario es poder contestar las consultas planteadas y enviar al usuario la información solicitada a través del correo electrónico o teléfono indicados en el formulario. Solo se realizan cesiones si existe una obligación legal. Reservados sus derechos a acceder, rectificar y suprimir, así como otros derechos, como se indica en la Política de Privacidad.