Desigual - Flat101

Project definition

El proyecto

Desigual requested the services of Flat 101 in order to optimize its conversion results in its digital business model. Living up to its name, we are carrying out an unparalleled project.

Through an exhaustive analysis of the user experience of the web and its usability design, we have used testing techniques to achieve the growth of the project at a national level and with international projection.

steps to follow

1

Immersion in the customer's digital business model

2

Comprehensive and detailed analysis of the web’s desktop and mobile design, to obtain quantitative and qualitative data of e-commerce

3

Inspection of improvable points of the e-commerce and positive aspects to reinforce in the conversion process within the customer journey

4

Implementation of UX study technique such as A / B testing and user testing to obtain data in situ and test hypothesis about usability

5

Evolutionary process of iteration that continues focusing the obtained results to scale the objectives internationally

Just as they do in Desigual, in Flat 101 we think that there is no e-commerce equal to another. That is why we believe that although there are universal standards in the online conversion processes, each case has to be analyzed in a unique way and must carry a personalized strategy different from the rest.

THE RESULTS

A / B TESTING

TESTING WHAT OPTION IS BETTER

The implementation of A / B tests involves launching on the web two hypotheses that we believe will have a different outcome in terms of conversion success. This way we can measure without losing customers if a specific change in the web can improve the conversion in some way, and implement it permanently.

UX IMPROVEMENTS

THE DIFFICULT PART IS MAKING IT SIMPLE

Users do not enter a web to think, and even less in an e-commerce.

The goal is conversion, and a good user experience is based on how easy it is for the user to navigate the site. The more intuitive the navigation and the simpler the choice, the more satisfactory the experience will be on our website or application.

If you need development specialists to develop or improve your digital business, we can help you.

  • Los datos que nos faciliten el usuario a través este formulario se incorporarán a tratamientos cuyo responsable es FLAT 101 S.L. con CIF B99393613 y domicilio social en Avda. Maria Zambrano, nº 31, Edif. WTCZ, Torre Oeste, 12D, 50018 de Zaragoza. Puede contactar llamando al 976419856 o a través del correo electrónico info@flat101.es. La finalidad de recogida de datos en este formulario es poder contestar las consultas planteadas y enviar al usuario la información solicitada a través del correo electrónico o teléfono indicados en el formulario. Solo se realizan cesiones si existe una obligación legal. Reservados sus derechos a acceder, rectificar y suprimir, así como otros derechos, como se indica en la Política de Privacidad.