Clínica Londres - Flat101

Project definition

THE PROJECT

The starting point was that the client wasn’t obtaining the desired conversion results. To improve the conversion rate of the site and its business results, the project was structured following the working framework of Flat 101

steps to follow

1

Heuristic and UX audit of the website

2

Identification of the main navigation paths followed by users on the website

3

Research of website users

4

Identification of the needs of the users

5

Development of the hypotheses that might explain the low performance of the site in each of its paths

6

Prototyping the main typologies of site landings incorporating the necessary elements to correct the inefficiencies found

7

Visual development of the new desktop and mobile interface

8

A / B testing between the original landings and the new ones. Definition of several objectives to be tested.

9

Incorporation of the insights that improve the conversion to the final model.

10

HTML layout according to corporate guidelines

11

Launch of the new site

12

Verification of the improvement achieved in all the objectives set

The numbers

After launching the new site it is possible to observe an average an improvement in the conversion rate of the 44%. Also, some of the critical services for the company improved their conversion rate in a 90.7%

If you need development specialists to develop or improve your digital business, we can help you.

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