(+34) 91 635 52 47 | info@flat101.com
ES / EN | (+34) 91 635 52 47 | info@flat101.com
ES / EN

Clínica Londres

A surgically designed and optimised aesthetic also impacts web conversion

Improving the conversion rate of the website and the business efficiency analyzing and identifying the user requirements

logo clínica londres

The project

Starting from the situation where the client doesn’t get the desired conversion results, the project for improving the site’s conversion rate and its business results is organized following this sequence:

  • Heuristic and UX audit of the website
  • Identification of the main browsing paths for users on the website
  • User research of the website
  • Identifying the users' needs on the website
  • Developing a hypothesis that explains the low productivity of the site for each of its paths
  • Prototyping the main typologies for site landing pages, building in the necessary elements to correct inefficiencies that have been found
  • Complete visual development of the new interface for desktop + mobile phone
  • A/B testing between the original versions of the landing pages and the new ones which have been optimised for conversion. Definition of various objectives to be tested
  • After getting the results, incorporating the insights that improve conversion to the final model
  • HTML formatting according to corporate guidelines
  • Launching the new site
  • Verifying the improvement achieved for all of the proposed objectives
Home Clínica Londres
Clínica Londres responsive

Results

After launching the new site, accomplished following the process stated above, there is a 44% average improvement of the site conversion rate, with improvement for some critical services for the company being 90.7%

case graphs
If you need development specialists to develop or improve your digital business, we can help you.