Bershka - Flat101

Project definition


The brand created under the shelter of the Inditex group has physical stores in various countries.  

Its target audience is young people, and within its categorization it has sections of both feminine, masculine, beauty and accessories.  

The mission that we have is to detect any possible improvements on the website by means of an intensive and experimental analysis through A / B tests and improvement of usability concepts.

steps to follow


Immersion in the client's digital business model


Study analytics of the client’s website to obtain qualitative and quantitative data. As well as an analysis with the client to recognize project objectives


Detailed analysis of the client’s e-commerce to identify strengths and weaknesses of the project at a digital level


Experimental development of hypotheses by A / B test and user testing on the app in order to know firsthand how the proposed solutions works and collect more data regarding the project evolution


Monitoring of the project evolution through an ongoing process of analysis and iteration of the proposed solutions

Experimental approach for solutions to any project is a philosophy at Flat 101. We believe that the data gathered analytically through tests with real users are the most valuable input that we can on websites.




A / B test implementation involves launching on the website two hypotheses that we believe will have a different outcome in terms of conversion success.

So we can measure without losing customers if a specific change on the web could lead to a conversion improvement in some way; and if so, implementing it permanently.



We believe that the best way to know how users behave to an app or use of a website it is to measure it in a real environment.

A user test allows us to measure conversion times, and areas that are clicked more recurrently on a website or within the same page, and possible difficulties in the customer journey.

We use advanced eye tracking techniques and heat maps to know exactly what users do and measure it in real time.

If you need development specialists to develop or improve your digital business, we can help you.

  • Los datos que nos faciliten el usuario a través este formulario se incorporarán a tratamientos cuyo responsable es FLAT 101 S.L. con CIF B99393613 y domicilio social en Avda. Maria Zambrano, nº 31, Edif. WTCZ, Torre Oeste, 12D, 50018 de Zaragoza. Puede contactar llamando al 976419856 o a través del correo electrónico La finalidad de recogida de datos en este formulario es poder contestar las consultas planteadas y enviar al usuario la información solicitada a través del correo electrónico o teléfono indicados en el formulario. Solo se realizan cesiones si existe una obligación legal. Reservados sus derechos a acceder, rectificar y suprimir, así como otros derechos, como se indica en la Política de Privacidad.