Virtual Reality is a technology that is increasingly closer and accessible to the majority of users. Although it is still in full development and evolution, it is about to reach the productivity period in the coming years, that is, the moment in which anybody will have a virtual…Continue reading
Web Design and UX
At Flat 101 we have had the honor of carrying out the creation of the Emergency Committee website, an initiative prepared to assist in major catastrophes quickly and efficiently. Has it ever happened to you that you have seen on television a great disaster on which urgent…Continue reading
We continue presenting what we’ve learned from the neuromarketing study undertaken on three popular e-commerce fashion sites: H&M, Asos and Zara. In our previous post we explained how, at a somatic level, we had seen Hick’s law and the paradox of choice for users who shopped on e-commerce fashion sites,…Continue reading
Neuromarketing study undertaken of 3 e-commerce sites in the fashion industry. Summary of most noteworthy insights revealed.
Insights on usability and user experience achieved in the neuromarketing study done on three popular online shops. At Flat 101 we often have highly varied requests from our clients, but among my favourites is “I want an online shop like the one X has”, with X being a company listed on…Continue reading
All web page designers, however inept, need inspiration from time to time. It’s fairly normal practice to look around at what your peers are doing and transfer, or simply “rip off” elements from other sites for your own. Let he who is without sin cast the first stone… There are…Continue reading