Virtual Reality is a technology that is increasingly closer and accessible to the majority of users. Although it is still in full development and evolution, it is about to reach the productivity period in the coming years, that is, the moment in which anybody will have a virtual…
Continue readingWe are analyzing progressively different data about our Study on Conevrsion in Spanish E-commerce 2016. In previous posts we have verified that the conversions in different areas of activity are different. We will analyze in more detail what is the conversion ratio per activity of the e-commerce, according to the…
Continue readingWhy is the conversion rate per browser in our ecommerce important? Each browser, as is obvious, has different characteristics, and they are normally used by different types of users. Since the first web browser was created in 1991, many alternatives have appeared in the market. They continually appear and disappear.
Continue readingAt Flat 101 we have had the honor of carrying out the creation of the Emergency Committee website, an initiative prepared to assist in major catastrophes quickly and efficiently. Has it ever happened to you that you have seen on television a great disaster on which urgent…
Continue readingWe have held onto the title after winning it in 2015. A sincere THANK YOU to all those who helped us to win this award that recognizes us as the Best agency for the creation and design of eCommerce in Spain again, as the only company to have achieved this…
Continue readingWe continue presenting what we’ve learned from the neuromarketing study undertaken on three popular e-commerce fashion sites: H&M, Asos and Zara. In our previous post we explained how, at a somatic level, we had seen Hick’s law and the paradox of choice for users who shopped on e-commerce fashion sites,…
Continue readingIf I look back at the end of the 90s, when I started work in this delightful web/digital sector, I already used web analytics without being aware of it (because the term “web analytics” was not in use), by regularly consulting tools such as Webalizer (my favourite) or…
Continue readingThe sector of Search Engine Marketing has been stirred up this week by Google’s decision to make more changes to the look of its search result pages. They surprised us only three months ago with the elimination of the PPC advertising on the right margin, and this month kicked…
Continue readingInsights on usability and user experience achieved in the neuromarketing study done on three popular online shops. At Flat 101 we often have highly varied requests from our clients, but among my favourites is “I want an online shop like the one X has”, with X being a company listed on…
Continue readingIt has become something of a cliché to state how important measurement is when making improvements to a web page and any type of online activity in general. It is a cliché that we have no intention of dispelling. On the contrary, we believe that you cannot improve something without…
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